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concept of dreams and travels.  pilot aviator child with a toy airplane plays at home in h
teach them to fly | watch them soar

our mission

Paper Airplane Behavioral Services was established on premise that children, much like paper airplanes, need a guiding hand and driving force in order to reach their full potential. We believe that in addition to encouraging and nurturing environment, early identification of needs and services are essential to a child’s healthy development. Paper Airplane's mission is to provide quality and evidence-based services for children and families in an effort to maximize each child’s potential and help them soar to new heights.

Therapeutic treatment and auxiliary programs are tailored to each child’s individual needs and are developed and maintained through initial and on-going assessments and frequent analysis of progress. We work closely with parents, schools, and outside providers to establish a strong and effective team for each client.

Kids Blowing Bubbles


meet the founder

Marcelle Medina-Smester is a Board Certified Behavior Analyst (BCBA) and founder of Paper Airplane Behavioral Services. She graduated from Valdosta State University with a Bachelor’s degree in Psychology in 2008. Soon after graduating, Marcelle began her experience in the field of Applied Behavior Analysis (ABA) under the direction and supervision of experienced BCBAs and Licensed Psychologists. while obtaining board certification as an Assistant Behavior Analyst (BCaBA). She later went on to further her education and experience at the University of North Carolina Wilmington (UNCW). Marcelle graduated from UNCW in 2013 with a Master’s degree in Clinical Psychology and Applied Behavior Analysis (ABA). This unique program not only provided education and experience in the basic conceptual understanding and application of Behavior Analysis and Clinical Psychology, but also allowed Marcelle to satisfy all requirements for certification as a Board Certified Behavior Analyst (BCBA) as well as gain invaluable education in clinical psychology.

Over the past 15 years, Marcelle has served both typically developing and special needs children as clinician and consultant and as the director of a child development center in Florida. Marcelle is dedicated to providing quality and evidence-based services in a variety of settings to reduce problem behaviors, increase adaptive functioning, and improve quality of life.


contact us

3503 Kernan Blvd S, Suite 1, Jacksonville, FL 32224  

phone: 904-310-0036 | fax: 844-231-8895


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